I’m a husband, father of six, and entrepreneur who’s built and scaled multiple companies - including Primavera Cleaning Service, which earned a spot on the Inc. 5000 list of fastest-growing companies in America.

When I took over Primavera in 2017, I thought hustle was the only way forward. I answered every call, fixed every problem, and worked myself into burnout. Growth came, but freedom didn’t.

The breakthrough was realizing that hustle doesn’t create freedom - systems do. By building structure, empowering my team, and stepping out of the daily grind, my businesses became stronger without me.

Today, I run multiple ventures while raising my family, and I help other founders do the same: scale without burning out, and finally build the freedom they started chasing in the first place.